Upgrade business messaging with RCS on AWS

This article explains how to implement Rich Communication Services (RCS) on AWS End User Messaging to upgrade business messaging beyond traditional SMS.

• RCS is IP-based next-generation messaging with verified brand identity and high-resolution media
• RCS Agent displays your verified brand logo and name instead of generic numbers
• Supports interactive buttons, read receipts, typing indicators, and no character limits
• Automatic fallback to SMS ensures reliable delivery across all devices and carriers
• Currently available in US and Canada with different pricing models per market
• Registration requires brand assets: 224×224 logo, 1440×448 banner, hex color code
• Carrier approval timelines vary; approval is per-carrier, not all-at-once
• Recommended approach: start with high-volume transactional messages for immediate ROI
• Pool-based sending recommended for production deployments with automatic routing

RCS transforms customer engagement by replacing unrecognized senders with verified brands, increasing trust and enabling interactive workflows while maintaining SMS reliability as fallback.