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Amazon Connect outbound campaigns now supports hourly segment refresh

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This article announces that Amazon Connect Outbound Campaigns now supports hourly segment refresh, down from the previous 24-hour minimum.

  • Campaigns can refresh segments as frequently as every hour
  • Enables reaching newly eligible customers throughout the day
  • Collections teams can contact newly delinquent accounts same afternoon
  • Healthcare providers can send appointment reminders within one hour
  • Multi-step journeys enroll new customers continuously, not daily batches
  • Available in all AWS Regions where Amazon Connect Outbound Campaigns operates
  • No additional cost for this capability
  • Enable via Amazon Connect console or API

Hourly segment refresh allows Amazon Connect Outbound Campaigns to respond faster to business changes and customer eligibility updates.



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