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Amazon Connect Outbound Campaigns now supports contact priority ordering

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This article announces contact priority ordering for Amazon Connect Outbound Campaigns, enabling voice campaigns to dial contacts based on configurable priority using up to 10 profile attributes.

  • Sort contacts by attributes like customer lifetime value, account tier, or appointment date
  • Improves campaign effectiveness by focusing agent time on valuable customers
  • Initial dial attempts take precedence over reattempts
  • Available in all AWS Regions where Amazon Connect Outbound Campaigns operates
  • No additional cost for this capability
  • Configure sort attributes in Amazon Connect Customer Profiles

Contact priority ordering helps organizations optimize outbound campaigns by ensuring agents contact the most important prospects first, improving conversion rates and resource efficiency.



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