Amazon SES click tracking now supports custom URL paths for mobile app deep linking
News
Amazon SES now supports mobile app deep linking with the new ses:custom-path HTML attribute for click tracking.
- Add ses:custom-path attribute to HTML email links for mobile deep linking support
- Preserves path segments through tracking URLs for iOS Universal Links and Android App Links
- Enables deep linking while maintaining engagement tracking capabilities
- Requires custom redirect domain with AASA or Digital Asset Links verification file
- Available in all AWS Regions where Amazon SES is available
This feature allows marketers to drive users directly to specific app content while retaining click analytics.
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